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Insights

Editorial thinking on what's actually moving in marketing, AI & growth.

A working journal from the team — original strategy pieces, plus a curated feed of what we're reading across the industry.

Your Dormant Email List Isn’t Dead, It’s Bored
FeaturedAutomation

Your Dormant Email List Isn’t Dead, It’s Bored

Stop deleting inactive subscribers. Most dormant list revival strategies fail because they treat the symptom, not the disease. We share a system for diagnosing dormancy and building a revival sequence that actually works.

May 25, 20265 min read
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Read Your Numbers Like a CFO Before You Scale Marketing
Business GrowthMay 18, 2026

Read Your Numbers Like a CFO Before You Scale Marketing

Stop looking at your marketing dashboard. To scale growth profitably, founders need to read their business's numbers like a CFO, focusing on LTV:CAC, payback periods, and contribution margin.

5 minRead
AI Won't Steal Your Creative Strategy (It Will Finally Let You Have One)
AIMay 11, 2026

AI Won't Steal Your Creative Strategy (It Will Finally Let You Have One)

Stop A/B testing button colors. AI lets you test the core assumptions of your creative before you ever brief a designer, de-risking your budget and amplifying your wins.

5 minRead
Why Hiring a CMO Too Early Stalls Growth
Business GrowthApr 27, 2026

Why Hiring a CMO Too Early Stalls Growth

Your business hits $10M in revenue and growth flattens. Your first instinct is to hire a CMO to solve it. We argue this is a catastrophic, yet common, mistake.

4 minRead
The Four Questions That Reveal Everything About Your Agency’s Reporting
AdvertisingApr 25, 2026

The Four Questions That Reveal Everything About Your Agency’s Reporting

Your agency’s dashboard looks clean, but something feels off. Here are the four questions to ask in your next media meeting to separate strategic insights from vanity metrics.

4 minRead
The Right Way to Use AI in Lifecycle Email—and Three Traps to Avoid
AIApr 25, 2026

The Right Way to Use AI in Lifecycle Email—and Three Traps to Avoid

Stop asking AI to write your subject lines. Its real leverage in lifecycle email isn't content generation, but creating a unified intelligence layer to scale your strategy.

5 minRead
AI Won't Write Your Best Content, But It Will Build Your Content Engine
AIApr 25, 2026

AI Won't Write Your Best Content, But It Will Build Your Content Engine

Stop asking AI to be an author. The real leverage for founders isn't using AI to generate generic articles, but to build a system that codifies, accelerates, and distributes your unique brand voice at scale.

5 minRead
The Inconsistency Tax: Why Your Brand Feels Off and What It's Costing You
MarketingApr 25, 2026

The Inconsistency Tax: Why Your Brand Feels Off and What It's Costing You

Brand inconsistency isn't a soft problem; it's a hard tax on your growth. We break down the real costs to your CAC, LTV, and team velocity—and how to fix them.

5 minRead

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