MAGIC Las Vegas Case Study | Socialty Squared

Project Summary

MAGIC Las Vegas

Events, Trade Shows & Brand Activations

MAGIC Las Vegas needs more than event promotion. It needs a connected campaign system that builds awareness before the show, creates a polished on-site presence, captures attention during the event, and keeps the conversation moving after attendees leave the floor.

Bold editorial save-the-date campaign poster for a fashion trade show

Violet and blue registration campaign creative featuring runway fashion imagery

Vertical social story teaser creative with cropped runway photography and a violet accent bar

3 Days Out

Countdown Motion Placeholder

An event campaign cannot stop at awareness. For a show like MAGIC Las Vegas, every touchpoint has a job: announce the experience, drive registration, support exhibitors and sponsors, create energy on-site, capture attention, and extend the value of the event after the floor closes.

This case study structure is built around the full activation system: campaign creative, digital touchpoints, social content, motion assets, show-floor moments, and follow-up pathways that keep the audience engaged.

Event RSVP email invitation design displayed on a tablet

Final-call event campaign poster with bold ink type and a violet diagonal block

MAGIC Las Vegas

Identity Motion Placeholder

Event Content Preview

Convention center exterior with oversized event banner panels and wayfinding pylons

Trade show registration and entrance area with backlit signage walls and check-in desks

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