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The Rowan at Westfield apartment community at dusk, with the pool deck and building lights glowing
Case Study · Multifamily

The Rowan at Westfield

A 312-unit luxury community needed more than listings on apartment sites. We built the entire lease-up engine — brand, website, photo and film, paid media, and a connected leasing pipeline — so every dollar of ad spend lands in a system the on-site team can actually run.

Client
Regional multifamily developer & operator
Scope
Brand · Website · Photo & Film · Paid Media · CRM & Automation
Timeline
6-week build sprint, ongoing growth partnership
Market
Competitive suburban submarket, 312 units
94%Occupancy reached within the first lease-up quarter
3.2×Return on paid media spend across search and social
61%Of signed leases touched by the automated follow-up system

Representative engagement — client name and figures anonymized

Resort-style pool deck with cabanas at The Rowan at Westfield
Photography — Amenity Deck
Resident lounge with floor-to-ceiling windows and coffee bar
Photography — Resident Lounge
Fitness center with modern equipment and garden views
Photography — Fitness Center
Drone — Community Aerial
Panoramic dusk view of the community and resort pool with glowing windows
Photography — Dusk Panorama

Property Film — 90 Second Cut

Resident working on a laptop at the outdoor community patio
Lifestyle — Content Shoot
Building entrance at blue hour with illuminated canopy
Photography — Arrival Experience
Courtyard fire pit lounge with string lights at dusk
Photography — Courtyard Lounge
Residents working in the warm wood coworking lounge
Photography — Coworking Lounge
Lobby with sculptural pendant lighting and marble concierge desk
Photography — Lobby & Concierge
Chef's kitchen in a model unit with marble island and brass fixtures
Photography — Model Unit Kitchen
Model unit bedroom with layered neutral bedding and city view
Photography — Model Unit Bedroom
Aerial view of the community courtyard and pool at golden hour
Drone — Golden Hour Overview

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