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A uniformed plumber walking from a branded service van toward a suburban home at dusk

Home Services · Plumbing · Chicagoland

Meridian Plumbing Co.

A three-generation plumbing company with a great reputation and an invisible digital presence. We rebuilt the brand, website, booking flow, and lead engine into one connected growth system.

Brand identity, a conversion-first website, automated booking and follow-up, local search, and a paid engine — every piece designed to turn "plumber near me" into a scheduled job.

Client

Residential plumbing & drain company

Scope

Brand, web, automation, media, paid

Timeline

10-week build, ongoing partnership

Market

Chicagoland suburbs

2.4×

increase in booked jobs from organic + local search

41%

of after-hours calls captured by automated booking

−38%

cost per booked job across paid search & social

Representative engagement — brand anonymized, figures illustrative of a typical home-services growth system.

Cinematic still of a plumber inspecting pipes by flashlight
Brand Film — 60 Second Cut
Plumber repairing a farmhouse kitchen faucet
Photography — Service Call
Technician installing a tankless water heater
Install Series — Water Heaters
Homeowner shaking hands with a plumber at the front door
Lifestyle — The Handshake
Dispatcher at a scheduling desk
Studio — Meet the Office

Field Photography System — Every Visit Documented

Fleet in Motion — Golden Hour Loop

Motion — Fleet Loop · Social & Web Hero Asset

Bold navy and orange billboard above a suburban street
Out-of-Home — Local Awareness Campaign
Flat-lay of plumbing tools and branded cap on navy
Brand System — Tools of the Trade
Finished bathroom renovation with brass fixtures
Finished Work — Remodel Rough-In
Close-up of the branded van's rear doors with orange wrench emblem
Fleet Branding — Detail
The uniformed team in front of branded vans at the warehouse
The Team — Three Generations
Fleet of branded plumbing vans outside the service warehouse
Fleet Wrap Design — Rolling Billboard
Branded service van on a suburban street at dusk, porch lights glowing
After-Hours — On Call When It Matters

Brand, Fleet & Field — One Visual System Everywhere

Cinematic frame from the brand film — plumber inspecting pipes by flashlight
One Brand. One System. Every Channel.

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