Socialty Squared
Selected work

Real numbers. Real founders.

Some work is shown with permission. Other active client, partner, and portfolio projects are anonymized for confidentiality. Specifics, dashboards, and reference calls are available on request.

Selected experience includes work completed through previous in-house roles, agency engagements, consulting projects, and direct Socialty Squared partnerships. Where a case study predates the studio, it reflects work led by the founder prior to launching Socialty Squared.

MultifamilyNorthline Residential

Reduced cost-per-lead by 41% across a 6-property portfolio.

Challenge

Paid spend was reaching audiences that would never tour. Lead quality was inconsistent, attribution was murky, and on-site teams were burning hours on unqualified inquiries.

What we built

Rebuilt targeting and tracking from the ground up. New landing pages per property, a structured creative testing system, and budget pacing tied to what the data was actually saying — not gut feel.

Result

Cost-per-lead down 41%, qualified tour bookings up 220%, and a reporting cadence on-site teams could plan their week around.

Why it mattered

Same budget, more leases. The system kept compounding because creative, targeting, and reporting were finally pulling in the same direction.

“Their reporting is short, specific, and tied to the metrics that actually move the business. It's the first time our marketing has felt accountable.”
Daniel Reyes · Principal, Northline Residential
−41%
CPL
+220%
Tour bookings
6
Properties
Lifestyle DTCMarquette & Co.

Turned a dormant email list into 28% of total revenue.

Challenge

A sizable email list was producing almost nothing. Sends were sporadic, flows were broken or missing, and lifecycle wasn't connected to the rest of the marketing engine.

What we built

Designed the full lifecycle system end-to-end — welcome, browse, cart, post-purchase, win-back, and a weekly campaign rhythm — integrated cleanly with paid and content.

Result

Email-attributed revenue climbed to 28% of total. List velocity tripled. Twelve always-on flows now run quietly in the background.

Why it mattered

A revenue channel they already owned started compounding — without raising paid spend or asking the team to do more.

“We had three vendors doing work one team should have owned. Socialty Squared consolidated it into a single system in six weeks, and lead quality improved before our spend did.”
Maya Calderon · Founder, Marquette & Co.
28%
Revenue from email
+3.4×
List velocity
12
Lifecycle flows
Service businessRegional service business · anonymized

Replaced ad-hoc marketing with a predictable lead engine.

Challenge

The funnel was leaking at every stage. Leads sat in inboxes, follow-up was inconsistent, and no one could say what was actually working.

What we built

Rebuilt the booking flow, tightened follow-up with AI-assisted lead routing, and automated the manual reporting and intake work the team was drowning in.

Result

Qualified leads up 312%, CPL down 38%, and roughly 120 manual hours absorbed every month by the new automation layer.

Why it mattered

Scattered effort turned into a predictable system the founder could actually plan growth around.

“On the first call they identified two line items quietly draining our budget. That alone paid for the engagement before we even started.”
Priya Anand · Owner, regional service business
+312%
Qualified leads
−38%
CPL
120 hrs
Saved / mo
Systems by industry

What we build depends on what the business actually runs on.

We don't drop the same playbook into every client. We design the right system — websites, automations, AI agents, dashboards, apps, or campaign infrastructure — around the operations, sales motion, and growth bottlenecks of that industry.

The cards below are the most common build patterns we see for three categories we work in often. Every project still starts with a Free Growth Audit so we're building the thing that actually moves the needle, not the thing that looks impressive in a deck.

Multifamily & real estate

Property websites, tour scheduling automations, lead-routing dashboards, and occupancy reporting built across multi-property portfolios.

Lifestyle DTC

Custom storefronts, lifecycle email and SMS flows, loyalty and retention dashboards, and content-to-commerce pipelines.

Service businesses

Booking funnels, AI-assisted lead qualification, follow-up automations, and operator dashboards that replace manual status checks.

Common questions

What founders ask before partnering.

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